About — ALANA PEDEN

Alana Peden is an intrepid editorial leader whose interests and repertoire span the cultural zeitgeist. When I’m not researching my next meal or trip, I’m planning elaborate outfits for hypothetical situations unlikely to materialize.

Equal parts storyteller and strategist, I'm a dynamic brand builder and lifestyle expert with extensive cross-category relationships. Through my robust skillset, I shepherd the entire ecosystem of publishing, including brand mission, audience development, content, newsletter and commerce strategy, team building and management, social media, branded proposals and execution, budgets, strategic partnerships, analytics, creative direction, photo and video production, and revenue streams.

I'm adept at ideating and evangelizing traffic strategies that savvily scale brands. My career motivation is driving empowering, inclusive lifestyle content that democratizes, compels, and converts.

Platform-agnostic, I cut my teeth at print magazines like InStyle and MORE, and I've held senior management positions at digital publishers, including Penske Media and Bustle Digital Group. My writing has dotted many outlets, including Refinery29, The Cut, Texas Monthly, Fitness, and Lucky.

In 2017, I conceived and launched Elite Daily's Fashion and Beauty verticals. From 2018-2024, I broke traffic and revenue records while elevating and diversifying the content at StyleCaster, first as Deputy Editor and then as Editor in Chief. In May 2023, I piloted my team through a full rebrand, redesign, taxonomy overhaul, and backend migration. In October 2024, I became a contributing editor for Vox Media’s PS, working across verticals.

In my spare time, I love to host themed parties. Contact me about any of the above at alana.peden@gmail.com.