Alana Peden is an intrepid editorial leader whose interests and repertoire span the cultural zeitgeist. When I’m not researching my next meal or trip, I’m planning elaborate outfits for hypothetical situations unlikely to materialize.
Equal parts storyteller and strategist, I'm a dynamic brand builder and lifestyle expert with extensive cross-category relationships. Through my robust skillset, I shepherd the entire ecosystem of publishing, including brand mission, audience development, content, newsletter, and commerce strategy, team building and management, social media, branded proposals and execution, budgets, strategic partnerships, analytics, creative direction, photo and video production, and revenue streams.
I'm adept at ideating and evangelizing traffic strategies that savvily scale brands. My career motivation is driving empowering, inclusive lifestyle content that democratizes, compels, and converts.
Platform agnostic, I cut my teeth at print magazines like InStyle and MORE, and I've helmed senior management positions at digital publishers including Penske Media and Bustle Digital Group. My writing has dotted many outlets, including Refinery29, Texas Monthly, Fitness, and Lucky.
In 2017, I launched Elite Daily's inaugural Fashion and Beauty verticals. Currently, I'm the Editor in Chief for Penske Media Corporation’s StyleCaster, where I lead all content strategies and evolve our audience. In May 2023, I piloted my team through a full audience rebrand, aesthetic and functionality redesign, taxonomy overhaul, and backend migration.
In my spare time, I love to host themed parties. Contact me about any of the above at alana.peden@gmail.com.
Digiday Finalist, Most Innovative Use of Content: StyleCaster and Chase Shappire present the Culture Issue
Pressboard Award: StyleCaster presents the Return To Fashion issue
Shorty Award Finalist, Product Feature Video: StyleCaster and Pandora present I Got It From My Mama